Did you ever feel that after doing your regular workouts, drinking water is not enough? Water can only quench the thirst but can’t replenish the lost body fluids. Energy drinks India are fast becoming the preferred beverages in India after soft drinks and tea or coffee. These drinks are now also gaining a major foothold in India among youth because of its multiple benefits and its availability in delectable flavors.
Until now, USA and UK were considered profitable markets for energy drinks. However, now, there are many players in India too to woo Indians with their quality products. Here are top 5 reasons behind increasing popularity of such drinks in India.
- Increased awareness -Indians are now more aware of their health and look upon this type of drinks as something that can instantly boost their energy quotient. India is in fact has become the most dynamic market for energy drinks.
- Fast paced lifestyle -The lifestyle of youngsters in India too is now fast paced like West. People have little time to indulge themselves in a traditional nutritious breakfast. People feel more comfortable in sipping energy drinks on their way to home or office or while at a slimming session in India.
- Attractive flavors - Energy drinks are available in attractive colors and flavors that suit Indian taste buds like lemon, mango, etc. With the arrival of some Indian energy drink manufacturing companies in the market, there is great diversity in terms of flavors to satisfy each taste bud.
- Increased visibility - Energy drinks have long associated with high octane sports. Attractive advertisements have encouraged Indians to accept such drinks as sports drinks and thus have emerged like a popular drink for those who want a fit body like athletes.
- More social gatherings - Number of social gatherings in India has shot up by more pubs, nightclubs, parties etc. mostly attended by college goers or youth who want energy shots currently unavailable in the Indian market unlike US and UK.Hence, they mostly use energy drinks as a substitute to stay awake while partying all night!
There are many energy drink manufacturers like Navneet Foods who are using natural ingredients to assure safe drinks for the people. Moreover, because of increased competition,such drinks are now available at reasonable pricing and are affordable for every pocket size. Increased urban population and media exposure together with many other factors are contributing in making this type of drinks a popular drink never before in India.
0 comments :
Post a Comment